Featured Case Study
Pune · Artisanal Dessert · Cinematic + Meta Ads
from 500K reel views
to a consistent fine-dining presence.
mittron icecream offered world-class desserts but lacked the cinematic allure to compete with national premium brands. Their previous content read as casual; their ad account was running on auto-pilot with no performance rules.
ThePieCraft executed a two-day cinematic production shoot — Reels showcasing artisanal craft, high-end food styling, and ASMR-style content — and rebuilt their Meta Ad account with weather-triggered spend rules that maximised budget during high-intent windows.
"They didn't just refresh our content — they re-engineered the entire engine. Sales doubled and our brand finally looks the way it tastes.
— Founder, mittron icecream
The Challenge
- ✕Casual visual identity
- ✕Ad account on auto-pilot
- ✕No high-end narrative
- ✕Wasted budget at low-intent
Our Approach
- ✓2-day cinematic shoot
- ✓Artisanal food styling
- ✓Weather-triggered ad spend
- ✓ASMR Reels for HNI reach
+200%
Sales Increase
1.2M+
Digital Reach
500K+
Reel Views
8.4x
Return on Ad Spend
