We fill great tables. — ThePieCraft, a restaurant & hospitality performance marketing agency in India.
ThePieCraft is a hospitality-only performance agency. We turn premium restaurants, cafés and hotels into destinations people actually book — with strategy, cinematic creative and accountable media.
2019
Founded in Mumbai
8.5x
Avg. revenue multiplier
8
Cities across India & UAE
100%
Hospitality focus
Shamshad Shaikh
Founder
Our story
Founded on a simple conviction
In 2019, Shamshad started ThePieCraft after watching world-class venues get handed the same formulaic marketing as everyone else. Great hospitality deserves better than a generic playbook.
So we built a different model — one that pairs deep hospitality knowledge with disciplined performance marketing, and measures itself on covers filled and revenue earned.
What we do
Six disciplines,
one connected system.
How we think
Principles that hold
under pressure.
Hospitality before templates
Every recommendation reflects how demand, service and booking behaviour actually work in hospitality.
Revenue before vanity
Attention matters only when it drives bookings, covers and long-term brand value — not likes.
Creative with commercial purpose
Every frame, message and campaign serves a defined role in the guest journey.
Partnership with accountability
The work is visible, measurable and open to challenge — reported transparently, always.
Trusted by
Distinctive names in hospitality
In their words
ThePieCraft didn't just run ads — they filled our dining room on nights we thought were structurally slow.
The cinematic content they produced repositioned us overnight — from neighbourhood favourite to destination restaurant.
Let's talk
Ready to build demand
that compounds?
Book a strategy call and we'll show you exactly where the revenue is being left on the table.