01
Hospitality-First
Every strategy we build is rooted in how restaurants and hotels actually work — reservation cycles, peak seasons, chef ego and diner psychology. We don't apply generic frameworks.
Expert Fine Dining Performance Marketing Across India — ThePieCraft
Our Agency
built for hospitality.
obsessed with results.
We are India's only performance marketing agency that works exclusively with fine-dining restaurants, luxury hotels and premium F&B brands.
2019
Founded
4,500+
Campaigns Run
120+
Active Clients
7+
Global Hubs
Our Story
from one table
to thousands.
ThePieCraft was born in 2019 from a simple frustration: brilliant restaurants were losing to mediocre ones simply because of better marketing. Our founders had watched generalist agencies run the same Instagram playbook for restaurants that they ran for fashion labels — and wondered why covers weren't filling.
We set out to build something different: an agency that speaks chef, thinks in covers-per-campaign and measures success in revenue, not reach.
"Marketing for a Michelin-starred restaurant and a sneaker brand cannot be the same strategy. We built ThePieCraft so that hospitality operators never had to compromise.
Six years later, we have run 4,500+ campaigns across India and Dubai, grown to seven hubs and maintained a 92% partner retention rate — because our clients see the results in their booking systems, not just their analytics dashboards.
What We Stand For
our six principles.
02
Revenue Over Reach
Impressions don't pay salaries. We track table fills, reservation conversions and incremental revenue — and if a campaign isn't delivering those, we kill it and rebuild it.
03
Cinematic by Default
Your food deserves to be shot the way it tastes: stunning. We don't do phone snaps. Every visual asset we create is crafted to stop a scroll and make a mouth water.
04
Radical Transparency
You see every rupee spent and every result earned. No vanity metrics, no black-box reporting. Monthly strategy sessions with clear attribution between spend and revenue.
05
Long-Term Thinking
The best tables in Mumbai don't run flash sales. We build brands that command premium pricing, attract loyal diners and generate word-of-mouth that no ad budget can buy.
06
Partner Mentality
We don't have clients. We have partners. Our success is measured by your growth — which is why 92% of restaurants that join ThePieCraft stay for three or more years.
Our Journey
six years of filling tables.
2019
Founded in Mumbai
Started with three restaurant clients and a conviction that hospitality deserved dedicated marketing expertise.
2020
Navigating the pandemic
Pivoted clients to delivery-first and cloud kitchen strategies. Grew revenue for partners while the industry contracted by 60%.
2021
Cinematic Production Studio
Launched our in-house production arm. First restaurant brand film produced in Mumbai went viral with 4.2M organic views.
2022
Expanded to 5 cities
Opened hubs in Pune, Bengaluru, Delhi and Hyderabad. Crossed 50 active restaurant partners.
2023
Dubai & Singapore
Brought our hospitality marketing model to international markets, serving luxury hotel F&B outlets and fine-dining groups.
2025
120+ Partners. 4,500+ Campaigns.
Now India's most-referred hospitality marketing agency, with a 92% partner retention rate and 8.5x average revenue multiplier.
Common Questions
about our agency.
ThePieCraft works exclusively with hospitality brands — restaurants, hotels and cloud kitchens. This means every strategy, campaign and creative is built on deep domain knowledge, not generic marketing templates. We track covers filled and revenue earned, not just impressions.
Our headquarters is in Mumbai with hubs in Pune, Bengaluru, Delhi, Hyderabad, Kolkata, Chennai and Dubai. We serve clients across India and the UAE remotely and on-ground.
ThePieCraft was founded in 2019. In six years we have run 4,500+ campaigns and maintained a 92% partner retention rate, serving over 120 active restaurant and hotel clients.
We work with both. Our client base spans standalone fine-dining restaurants, multi-outlet groups, boutique luxury hotels, five-star F&B outlets and premium cloud kitchen brands.
ready to become
a ThePieCraft partner?
Book a 30-minute growth audit. We'll review your current marketing, identify revenue gaps and present a strategy — at no charge.